"I'm earning more now than ever before!"
We helped Susie land a high-paying job after
over a dozen applications with no response.
over a dozen applications with no response.
The Problem
If your LinkedIn profile reads like a résumé, you're invisible.
LinkedIn runs on an algorithm. The profiles that win aren't just lists of skills — they're optimized for search, AI, and human attention. Most professionals don't have the knowledge to do this well.
You’ve done good work. You’ve built real skills.
But lately… it feels like none of that is getting you anywhere.
You’ve done good work. You’ve built real skills.
But lately… it feels like none of that is getting you anywhere.
❌ You send out applications, but hear only silence.
❌ You scroll LinkedIn and feel invisible.
❌ You wonder if your best years are behind you — and
what happens if the opportunities never come back?
❌ You scroll LinkedIn and feel invisible.
❌ You wonder if your best years are behind you — and
what happens if the opportunities never come back?
It’s not that you're too old or not qualified. It's because you're blending in.
Most people treat LinkedIn like a digital résumé — long, forgettable, and buried below the fold.
Let's rewrite that story. Starting now.
The Professional North Star helps you show up with
clarity, confidence, and a story that opens doors.
Most people treat LinkedIn like a digital résumé — long, forgettable, and buried below the fold.
Let's rewrite that story. Starting now.
The Professional North Star helps you show up with
clarity, confidence, and a story that opens doors.
What is the Professional North Star?
It's a high-touch LinkedIn makeover for brilliant professionals who are tired of being overlooked
Whether you're pivoting, laid off, or simply ready to be recognized — the Professional North Star complements your résumé with a strategic, memorable narrative.
In just two conversations, you'll leave with:
✓ A profile that attracts opportunities instead of silence
✓ A story you can reuse in interviews and networking
✓ Visuals that instantly signal credibility and leadership
✓ A story you can reuse in interviews and networking
✓ Visuals that instantly signal credibility and leadership
Real Results for Real Professionals
When your story shines brightly, opportunities open
Just ask my clients:
Clients come to me
Price $500
"With a squiggly career and an unusual job, I was a bit at a loss as to how to present myself. Paula clarified all that, created a stand-out profile my clients easily relate to.
Learn moreI'm delighted with my new profile and love the fact that people reach out to me when they need People Ops support."
Steph, People Operations
So easy — and it sounds like me!
Price $500
"I'd been putting this off for ages, and I'm so glad I finally did it.
Learn moreIt was so easy! One great conversation with Paula and such quick turnaround.
I love my new LI banner and the new About section is perfect. It really shows who I am and what I do in an engaging way."
Nicole, Business Coach
From silence to a new job
Price $500
"I was laid off last spring and only got rejections or no response from my first dozen applications.
Learn moreAfter posting the new LI profile, I started to get interviews.
In my new job, I'm growing and putting my skills to good use. I'm earning more now than ever before."
Susie, Project Manager
How It Works
You don't have to figure it out or write a single line.
This is done-for-you and built to feel easy.
This is done-for-you and built to feel easy.
1. Discover Your Story
Simple assessment form + strategic interview
Simple assessment form + strategic interview
2. Shape Your Narrative
Paula crafts your story while you relax
Paula crafts your story while you relax
3. Profile Vision Review
Quick feedback, final polish
Quick feedback, final polish
4. Activate Your Professional North Star
Launch with confidence and clarity
Launch with confidence and clarity
Conversation 1 → Paula works → Conversation 2 → Done
Your Professional North Star Package
A polished profile, a clear professional identity, and visuals that make you shine!
What you'll receive:
★ 3 Areas of Focus
distinct but connected ways to present your expertise
★ Mini Brand Kit
3 custom colors + 2 fonts to create visual consistency
★ 3 Complete Profiles
banner graphic, headline, and About section for each
area of focus
★ 3 Featured Posts
ready-to-use copy and matching graphics
★ 1 Design Review + 1 Round of Revisions
to make sure it sounds and feels like you
★ Instructional Videos
learn how to update and upload new content yourself
★ Done-for-You Option
Paula can upload and publish for you
★ 3 Areas of Focus
distinct but connected ways to present your expertise
★ Mini Brand Kit
3 custom colors + 2 fonts to create visual consistency
★ 3 Complete Profiles
banner graphic, headline, and About section for each
area of focus
★ 3 Featured Posts
ready-to-use copy and matching graphics
★ 1 Design Review + 1 Round of Revisions
to make sure it sounds and feels like you
★ Instructional Videos
learn how to update and upload new content yourself
★ Done-for-You Option
Paula can upload and publish for you
Investment: $750
(one-time payment, includes everything in the list to the left)
(one-time payment, includes everything in the list to the left)
Still Have Questions?
What happens after I sign up?
You'll get a confirmation email with a link to a short intake form.
Once that's submitted, Paula will reach out to schedule your interview.
You'll get a confirmation email with a link to a short intake form.
Once that's submitted, Paula will reach out to schedule your interview.
How long does it take?
Most clients are done in 3-4 weeks, though faster timelines are possible.
Most clients are done in 3-4 weeks, though faster timelines are possible.
What if I need more revisions?
One round is included. More can be added for an extra fee.
Is it refundable?
Because this is a high-touch creative service, all sales are final.
Is this right for me?
If you've got goals and want to be seen clearly, probably 'yes.'
Not sure? Book a no-pressure 'Are we a fit?' call.
Not sure? Book a no-pressure 'Are we a fit?' call.
Meet Your Guide — Paula James
Pattern whisperer. Narrative strategist.
Visibility coach for humans with real range.
Visibility coach for humans with real range.
Paula brings:
★ Cross-cultural experience
★ Information architecture
★ Strategic storytelling
She's turned scattered résumés into magnetic profiles for entrepreneurs, managers, engineers, and executives — and she's here to help you name your magic and showcase your capabilities to the world.
Your work deserves recognition — and so do you!
Schedule Your Are we a fit? Call
A no-cost, no-pressure conversation to explore
how telling your story can support your goals
how telling your story can support your goals
In this call, you’ll share what you’d like to achieve with your professional visibility.
Paula will listen, ask clarifying questions, and let you know how she can (or can’t) support your vision.
Either way, you’ll leave with clarity about your next steps.
Paula will listen, ask clarifying questions, and let you know how she can (or can’t) support your vision.
Either way, you’ll leave with clarity about your next steps.
Ready to be seen?
Most of my clients land interviews, recognition, or new opportunities within weeks of updating their profile. If you've been invisible, this is your turning point.
Your Professional North Star isn't just a profile upgrade — it's the next step in a career trajectory you'll feel proud of.
Your Professional North Star isn't just a profile upgrade — it's the next step in a career trajectory you'll feel proud of.
Work with me, Paula James
I see the strategic story in your career
A literature major with a love for traditional music and foreign languages, at age 20, I bought a one-way ticket to Taiwan where I taught English, studied Mandarin, and played music on street corners. That led to a year of study at the Shanghai Conservatory of Music.
These days, I live in Maryland where I teach gentle movement to neurodivergent participants, create fantastic LinkedIn profiles for professionals, and perform occasionally with a local Chinese orchestra.
These days, I live in Maryland where I teach gentle movement to neurodivergent participants, create fantastic LinkedIn profiles for professionals, and perform occasionally with a local Chinese orchestra.
What I bring to your project:
★ Pattern recognition — turning scattered experience into clear narrative.
★ Cross-cultural fluency — translating your value into the right "professional language".
★ Information architecture — structuring your story so it makes instant sense.
★ AI collaboration — blending human insight with technology for profiles that perform.
I help you find your North Star
so that you stand out in your field.
so that you stand out in your field.
Whether you're:
★ looking for your next role
★ seeking recognition in your field
★ preparing to pivot
★ seeking recognition in your field
★ preparing to pivot
You don't have to figure it out alone.
I would love to help you tell your story.
I would love to help you tell your story.
MOBILE VERSION
Professional
"I'm earning more now
than ever before!"
We helped Susie land a high-paying job after over a dozen applications with no response.
than ever before!"
We helped Susie land a high-paying job after over a dozen applications with no response.
The Problem
If your LinkedIn profile reads like a résumé, you're invisible.
LinkedIn runs on an algorithm. The profiles that win aren't just lists of skills — they're optimized for search, AI, and human attention.
Most professionals don't have the knowledge to do this well.
You’ve done good work. You’ve built real skills.
But lately… it feels like none of that is getting you anywhere.
Most professionals don't have the knowledge to do this well.
You’ve done good work. You’ve built real skills.
But lately… it feels like none of that is getting you anywhere.
❌ You send out applications, but hear
only silence.
❌ You scroll LinkedIn and feel invisible.
❌ You wonder if your best years are behind you — and what happens if the opportunities never come back?
only silence.
❌ You scroll LinkedIn and feel invisible.
❌ You wonder if your best years are behind you — and what happens if the opportunities never come back?
It’s not that you're too old or not qualified. It's because you're blending in.
Most people treat LinkedIn like a digital résumé — long, forgettable, and buried below the fold.
Let's rewrite that story. Starting now.
The Professional North Star helps you show up with
clarity, confidence, and a story that opens doors.
Most people treat LinkedIn like a digital résumé — long, forgettable, and buried below the fold.
Let's rewrite that story. Starting now.
The Professional North Star helps you show up with
clarity, confidence, and a story that opens doors.
What is the Professional North Star?
It's a high-touch LinkedIn makeover for brilliant professionals who are tired of being overlooked
Whether you're pivoting, laid off, or simply ready to be recognized — the Professional North Star complements your résumé with a strategic, memorable narrative.
In just two conversations, you'll leave with:
✓ A profile that attracts opportunities instead of silence
✓ A story you can reuse in interviews and networking
✓ Visuals that instantly signal credibility and leadership
✓ A story you can reuse in interviews and networking
✓ Visuals that instantly signal credibility and leadership
Real Results
for Real Professionals
for Real Professionals
From silence to a new job
Price $500
"I was laid off last spring and only got rejections or no response from my first dozen applications.
Learn moreAfter posting the new LI profile, I started to get interviews.
In my new job, I'm growing and putting my skills to good use. I'm earning more now than ever before."
Susie, Project Manager
So easy — and it sounds like me!
Price $500
"I'd been putting this off for ages, and I'm so glad I finally did it.
Learn moreIt was so easy! One great conversation with Paula and such quick turnaround.
I love my new LI banner and the new About section is perfect. It really shows who I am and what I do in an engaging way."
Nicole, Business Coach
Clients come to me
Price $500
"With a squiggly career and an unusual job, I was a bit at a loss as to how to present myself. Paula clarified all that, created a stand-out profile my clients easily relate to.
Learn moreI'm delighted with my new profile and love the fact that people reach out to me when they need People Ops support."
Steph, People Operations
How It Works
You don't have to figure it out or write a single line.
This is done-for-you and built to feel easy.
This is done-for-you and built to feel easy.
1. Discover Your Story
Simple assessment form + strategic interview
Simple assessment form + strategic interview
2. Shape Your Narrative
Paula crafts your story while you relax
Paula crafts your story while you relax
3. Profile Vision Review
Quick feedback, final polish
4. Activate Your Professional North Star
Launch with confidence and clarity
Launch with confidence and clarity
Conversation 1 → Paula works → Conversation 2 → Done
Your
Professional North Star Package
Professional North Star Package
A polished profile, a clear professional identity, and visuals that make you shine!
What you'll receive:
★ 3 Areas of Focus
distinct but connected ways to present your expertise
★ Mini Brand Kit
3 custom colors + 2 fonts to create visual consistency
★ 3 Complete Profiles
banner graphic, headline, and About section for each area of focus
★ 3 Featured Posts
ready-to-use copy and matching graphics
★ 1 Design Review +
1 Round of Revisions
to make sure it sounds and feels like you
★ Instructional Videos
learn how to update and upload new content yourself
★ Done-for-You Option
Paula can upload and publish for you
Investment:
$750
(one-time payment, includes everything in the list to the left)
$750
(one-time payment, includes everything in the list to the left)
Frequently Asked Questions
What happens after I sign up?
You'll get a confirmation email with a link to a short intake form.
Once that's submitted, Paula will reach out to schedule your interview.
How long does it take?
Most clients are done in 3-4 weeks, though faster timelines are possible.
Most clients are done in 3-4 weeks, though faster timelines are possible.
What if I need more revisions?
One round is included. More can be added for an extra fee.
One round is included. More can be added for an extra fee.
Is it refundable?
Because this is a high-touch creative service, all sales are final.
Because this is a high-touch creative service, all sales are final.
Is this right for me?
If you've got goals and want to be seen clearly, probably 'yes.'
Not sure? Book a no-pressure "Are we a fit?" call.
If you've got goals and want to be seen clearly, probably 'yes.'
Not sure? Book a no-pressure "Are we a fit?" call.
Meet Your Guide:
Paula James
Paula James
Pattern whisperer.
Narrative strategist.
Visibility coach for humans with real range.
Narrative strategist.
Visibility coach for humans with real range.
Paula brings:
★ Cross-cultural experience
★ Information architecture
★ Strategic storytelling
She's turned scattered résumés into magnetic profiles for entrepreneurs, managers, engineers, and executives.
She's here to help you name your magic and showcase your capabilities to the world.
Your work deserves recognition — and so do you!
Schedule Your
Are we a fit? Call
Are we a fit? Call
A no-cost, no-pressure conversation to explore how telling your story can support your goals
In this call, you’ll share what you’d like to achieve with your professional visibility.
Paula will listen, ask clarifying questions, and let you know
how she can (or can’t)
support your vision.
Either way, you’ll leave with clarity about your next steps.
Paula will listen, ask clarifying questions, and let you know
how she can (or can’t)
support your vision.
Either way, you’ll leave with clarity about your next steps.
Ready to be seen?
Most of my clients land interviews, recognition, or new opportunities within weeks of updating their profile.
If you've been invisible, this is your turning point.
Your Professional North Star isn't just a profile upgrade — it's the next step in a career trajectory you'll feel proud of.
If you've been invisible, this is your turning point.
Your Professional North Star isn't just a profile upgrade — it's the next step in a career trajectory you'll feel proud of.